Living Where You Play

August 17, 2016

I have been living in Las Vegas for over 19 years. I moved from Buffalo New York during one of the worst winters on record. When I rented the moving truck I had to pay a premium for a one-way rental since I was moving from the #1 city in the nation that people were moving from (leaving), and was moving to the #1 city in the nation that everyone seemed to be moving to – Vegas baby! I think the 15 foot truck cost something like $1800 – it was ridiculous.

I have pretty bad allergies and asthma.  I was born in Toronto Ontario Canada and grew up around a lot of trees and grass. So moving to Vegas was amazing for my seasonal allergies and breathing. Being an outdoor lifestyle person, I loved the newness of the mountains surrounding Vegas and how much healthier I felt when exercising outdoors in the spring and fall.

I’ve explored literally every trail you could imagine at Red Rock Canyon and Mt. Charleston. I regularly biked the Bristle Cone Pine Trail up at Mt. Charleston in the summer. Loved having picnics there afterwards. Jen and I headed to Mammoth many times during the summer months to escape the heat of Vegas too.

Then one day it hit me. We were traveling out of the city constantly to  enjoy the lifestyle we loved. Outdoor-active. The summers were so hot in Vegas that being inside was really getting to us and the winters were too cold for biking or golf so upon analysis we really were spending too much time indoors during the year.

We had designed our home to capitalize on mountain views and had a 1/3rd acre lot with plenty of outdoor living areas, but most of it was unusable for a good portion of the year. We were starting to feel trapped and the constant trips to Hawaii, Park City, Mammoth, Dana Point, Sonoma, Tahoe, Steamboat and Aspen really added up.

We were staying in Vegas because of the amazing community of tech entrepreneurs we had grown to know and love. Small-town feel in a very big town. Lot’s of opportunity. Big fish, small pond etc. Upon further analysis though, we realized that we were working for those escapes. Those hikes in Yosemite or fishing the Yampa river in Steamboat. The dinners at Meat & Cheese in Aspen or the happy hour at the White Bark Grill at the Westin in Mammoth after a 6 hour hike above 10,000 feet of elevation. Those were the times that refueled us. Invigorated us. Provided us the energy to keep pushing hard each day for our shareholders.

This is a simple conclusion, but after 19 years in Vegas, I think we might need a change. There simply isn’t enough outdoor living there. I can see why Boulder, CO has become such a tech hub. So many founders have discovered that they want the work/play balance. At the end of the day, the glitz of the resorts in Vegas never were a draw for me at all. Most of the restaurants were hyper-fabricated instead of simple food like the unbelievable farm-to-table offerings at Central Market in Petaluma.

Time will tell, but living where you play is a pretty fundamental conclusion that Jen and I have come to. We don’t gamble. We don’t go to shows or concerts. We don’t hang out at bars. We are not crazy about celebrity chefs who are never present. We would rather be sitting outdoors with some friends having great BBQ after an awesome mountain bike ride. No one ever coached us to look for this. That is what I find hard to fathom. Everyone we know seems to either like where they are at or don’t articulate that they have thought about what they really want.

There is a reason Aspen is Aspen or Park City is Park City. The costs for those resort towns is crazy. I think that is the type of place I want to call home though. I suppose the next phase of life will be to find what we want at the price-point we want. I’ll keep you posted.


Higher Yielding Stocks Are A Better Value On Empire Ave

May 31, 2011

If you increase your div/share score (dividends per share) on Empire Avenue (EA), the number of people who will invest in you will also most likely increase. One of the main objects of the game is to earn eaves. The higher the ROI (return on investment) you receive from those you invest in, the more money or eaves you will have to spend and invest. When considering buying shares in another individual, be sure to look at their div/share score. If the user’s share price is $20 and their div/share score is $.20 they basically have a 1:1 ratio. The general rule of thumb on EA is to invest in shares that pay at lease a par value compared to price.

You don’t need to invest in the high priced shares like Chris Pirillo or Chris Latko to feel you are earning a high ROI per dollar you invest. Pirillo’s stock is currently only paying a 1.13% return so it costs you a lot of eaves to max him at 200 shares only to earn $452/day. It is unlikely that Pirillo’s stock will continue to climb at a significant rate, so generating a high ROI on the actual price of the shares is not that high either.

A better value might be a stock such as Balazs Rosta (SOCI) who currently has a 1.45% return. Share price is $65.43 but her div/share is $.95. So for each share of stock you own you will earn $.95 but that ROI costs you a lot less eaves to buy 200 shares and the yield is better than the big name stocks. Balazs probably has a better chance of increasing her share price to say $100/share as well so as you hold her stock, the increase in share price can provide a nice ROI as well.

Key point to note, the div/share that you personally earn each day from shares you are invested in do not count towards your daily eaves that you in turn pay out to your shareholders. You may be a wizard at buying high yield stocks and quickly pass the $1mil in net-worth on EA, but unless you are active on the social networks you have connected to EA your personal div/share score will not increase much. You need to be active on social media to earn a high div/share personally.  A high div/share is one of the most appealing ways to get others to invest in you so you might as well get active, it can make the game way more interesting when everyone is buying up your stock!

David Gosse’s initial thoughts on Empire Avenue

May 24, 2011

Empire Avenue is a new social media authority ranking website. Like Klout, Empire Ave assigns a score to each user, in this case a stock price, and that score rises based on the user’s total social media participation on the major social networks like Facebook and Twitter. The more active/engaged the user is, the more fellow users feel your stock price will rise. As stock prices rise, wealth is created by users who hold the shares. My profile is GOSSE.

Although the system is gamey and games tend to fade in interest over time, I personally believe that EA will overcome the flaws of an ego-driven, who is popular who is not popular game and turn EA into a truly valuable authority reference system. A simple case-in-point, EA helps guide users to setup and be active on very specific social networks that are a strong signal on the social web. Many users might be active on Twitter and Facebook, but not on photo sharing mobile apps as an example. As mobile photo and video apps grow in popularity, their activity/participation can greatly impact your social authority. I believe the simple element that EA helps guide users to know what social networks most impact your social authority will be invaluable over time as the matrix grows and is refined. There are simply too many social networks for each user to actively participate in, so channeling efforts into the most meaningful ones is important to know.

Policing users who try to “rig” the system and overly inflate their stock price (score) will be a big challenge. Sadly, many users spend huge amounts of time working on artificially inflating their score when they could channel that same effort into actually participating and engaging on the main social networks that influence your EA stock price. Ideally there needs to be a mental shift or understanding from users that in life, those who are really popular or authoritative, are the ones who focus on true participation instead of short-cuts. If EA can tune their algorithms to truly reward real participation vs. gamed participation, the share price valuation could be a very valuable authority signal.

Give Empire Ave a try. It is worth understanding how development logic is evolving in the web reputation management space. I personally find it fascinating to see what motivates users to spend time on a new social network. There is only so much engagement bandwidth that each user can allocate in their day, and anything that is gaining traction in the crowded social space is worth looking at. Although far from perfect, I think EA has definitely produced something that’s gaining the attention of some very authoritative socialites such as Chris Pirillo, Robert Scoble, Jeremiah Owyang and brands such as Xbox, Ford, Intel and many others.


Check Out My Main Blog At

December 11, 2008

Hello, thanks for stopping by the blog of David Gosse. I would love you to check out my main my main blog over at

I am the CEO of, a vertical search engine software company that builds custom engines for our clients. I regularly write about the vertical search industry and I was just awarded my first patent for the software I invented.

So come check out my main site and thanks for stopping by.

David Gosse